Engaging Newsletters – what the heck to write about

Engaging Newsletters

E-Marketing is a big part of my job, I have a few clients that have outsourced their regular newsletters to me, purely because they can be time-consuming.  Sometimes writing the content isn’t the problem, it’s the editing, making it look nice, making sure it’s readable and not too heavy on the information.

Avoid your crowd feeling they are being spoken at

You can run the risk of sending out a newsletter too light on information, but equally, you can overload your audience, there is a fine line when it comes to content overload.

I have found that if you have one long page of content it feels like you are being spoken at, and you really do not want your crowd to think you are just blurting information at them for the sake of it, so make your page visually pleasing too, this gives the illusion of being easier to read and your crowd will take in more of what you are offering.

What can I put in my newsletter?


Links

These little gems can help you with growing your audience on your social media pages.  Linking back to high engagement posts or a previous blog post is a great way to drive traffic from your newsletter to your other platforms.

Offers

If you have any special offers, freebies or vouchers this is a great way of getting them in front of your crowd, these are easy to embed in your template, you can create amazing images for your freebie in Canva

Video

We are not just limited to images on your newsletter, you can add videos too, what a great way to get something important over to your crowd, whether it’s a new offer, new freebie, new class etc why not create a fab video shouting about it from the rooftops to your crowd.

I have some clients that send me copy and ask me to jazz it up, others send me the whole thing in our share folders and leave it with me to add in the links, images etc and off it goes.

Get in touch

If you are wanting to start communicating to you crowd via a regular newsletter but haven’t a clue where to start, then why not get in touch, I will be happy to go through some options with you to get started.

Signoff

Are you a habit creature?

Remote Admin Services Blog Header

Habits

We have all read those articles where they tell you ‘wake up at 5 am to become a millionaire’  or ‘drink a green smoothie to become successful’ – I think I have at least one of these articles in my inbox each week, telling me what I need to be doing to become a successful business owner.

Now I can tell you I DO NOT get up at 5 am, that to me is still the middle of the night, and I personally don’t like anything green to eat or drink so a green smoothie will never pass my lips. Ok I can tell you now I am not a millionaire nor would I say I was hugely successful (yet!).  What I can tell you, is, my business is producing a wage and I am comfortable.

pinch of salt

I personally don’t think these lists of what you should do, will benefit you in that way, I think you need to read them with a pinch of salt and to use them to perfect your routines, to make you more productive and focused.  I think it is great to read these articles and ones alike to see if anything they do could fit into your lifestyle and business routine if it doesn’t then move on.

I believe in normal ‘Sleep and Food’ – I feel eating and sleeping better does improve your productivity levels, whether this will, in turn, you into a millionaire who knows! We all know that when you was based in an office that Friday afternoon slump would kick in about an hour after you and your work colleagues got back from the pub, you know after that massive burger and chips you ate! I know from experience that massive lunch would turn me into the most UNPRODUCTIVE person ever.

Pub burger and chips = unproductive

I also feel that a healthy balance of exercise will help you towards a more productive week. Mixing that with your sleep and food, you should see a massive difference to your attention span during the week.

But none of these things I don’t feel will make you more successful nor do I think will make you a millionaire, these will help you to move forward and become the best you can be, and if that means it helps you create more business, then great, but I do wish these gurus would stop telling us these quick and sure-fire habits will fast track you to success.

You are the reason you are successful, you are the reason your clients what to work with you, not because you have a green smoothie on your desk!

To be honest, if you eat healthily, you exercise regularly, and sleep well you should see huge results in your productivity, use that to your advantage if you find you have more umpfh then use it to benefit you and the business.

So don’t be fooled with all the habits and routines that famous business owners are doing, as that works for them, remember running a business is not a one size fits all.  You need to find the routine and habit that works for you and your business.

Right I am off to munch on some random piece of food that has become fashionable

 

Chat soon folks

Signoff

The power is in your hands……………Honest

Blog Header Image - Let's blog

 

Hey everyone, in my last blog I mentioned to you above trying to find your self-discipline, how has that gone? It can be a tricky one to grab hold of and run with, because of so many distractions, I also gave you some tips on how to cope and deal with those distractions.

This month

I want to talk to you about the importance of staying in touch with your crowd, we all know we can stay in touch via Social Media, but sometimes it’s just not enough is it.  I have got into a good routine of keeping a check on my insights on my social platforms, I post at various times, some when my crowd are online and other times when they are not active, most of my crowd are online late afternoon/early evening, I do schedule posts for that time, but I do like to do things in real-time too.

In March’s newsletter, I spoke about the amazing competition that I won back in October 2016, which was run by the A.M.A.Z.I.N.G Emma Holmes of Coaching Rockstars. I had seen her posts on social media and a few friends through business had shared her post too, but still, didn’t feel compelled to enter it as I felt I wasn’t lucky enough.  Then I had a Rockstar newsletter hit my inbox which went into more detail, with all the relevant links, it just spoke to me, I felt it resonated with me and the situation I was in at the time, it was that email just pushed me into entering, and how glad am I that I did! I have managed to spend time with some AWESOME, inspiring, knowledgeable women in the industry.

The power of e-marketing is huge and can have such an amazing effect on your business.  You can reach out to your crowd with a push of a button, you know it will land in their inbox when you ask it too, and it will be filled with great content, you can get your message over in more depth, as on social platforms you don’t want to flood your crowds timelines nor make it too long.  This way you can create that eye-catching content.

Winning this competition has change my business completely, and it landing in my inbox gave me that push to enter myself

I think how Emma ran her competition and made sure it landed in the right hands was amazing, she clearly knows her crowd and she knows how to make you feel that she is reading your mind. This IS something you can learn over time, but you need to start somewhere, so being in touch with your crowd regularly via a newsletter is key. You can grow your list with sign-up boxes and links to freebies, these are things I will be talking about in future blogs and newsletters.

Growing your list won’t happen over night, think back to my favourite saying “Slowly Slowly Catchy Monkey”

On the Social

Over the last few weeks on my page we have celebrated International Women’s Day, it’s a powerful day, and one that should be celebrated.

Also, I shared a video from Eric Thomas who claims there is no such thing as procrastination, he says people get it confused with something that is of no interest to you, so in turn have no desire to do the task, what do you think?

I also touched upon a subject that is close to my heart and to a few fellow Virtual Assistants, over recent weeks I have seen a few small business owners getting frustrated that people are either late paying or the next worst thing asking for a discount! As I stated on my page, I do not give discounts, I have packages that benefit my clients, I may give a discount should they recommend me, but I will not give a discount off the cuff! You can read that post HERE

Build A Door!

Why wait? I asked my followers why wait for that business to find you, sitting in your office behind the PC isn’t going to pay the bills, you have to be active looking for business, you need to get yourself out there, be bold, be bright, be seen (I’m sure that’s a tagline for crossing the road!) If opportunity isn’t knocking then build a door! What do you do? do you go networking, or have another avenue you go down to generate leads and business? share with us what you do.

Build a door, why wait

Sign-up

You can still sign up to my newsletter by clicking here >>>


If you have anything you need help with or want me to discuss then leave me a comment, I have a huge list of thigs that I want to share with you over time, so do let me know as I could be doing a series that could benefit you.

Don’t forget I have my freebie – What to ask your Virtual Assistant, I created this to help those that are hoping to hire a VA in the near future or maybe changing to a new one, its just a small guide to help you.

If you are struggling to stay on top of things and wondering if outsourcing is the way forward for you and your business, I am happy to have a chat with you to help you decide.  It suits some but not all.

How to connect with me

 

 

 

Find your…..Self discipline

Blog Header Image - Let's blog

Dig Deep

Being a business owner comes with many hats and guises, you have to dig deep to get done what you have to get done, and even deeper when it’s something you just don’t want to do.  Have you found yourself writing list upon list of things that you have to get done on a certain day/week? I know I have and have often failed to cross much off due to daily distractions.

If you are lucky enough to be working away from home, then those distractions maybe less (I say maybe in a light tone), I know for me I work from home, and I use to have a million distractions in my working day, from my online shopping being delivered, the odd person who sees my car on the drive and pops in for a cuppa as I’m home (forgetting that my home is my office), housework, and the biggest distraction is the kids! I am fortunate enough now to have my office out in the garden, so I am away from those daily household distractions.

I now have my set working hours each day of the week, and I now have a set period of time each week that is focussed on my business, but as you know working from home you can’t help yourself but get distracted.  

This is where self-discipline comes into play, what can you do to stop yourself being distracted, how do you get that discipline into your working life?

Have a coffee and jot some notes

So grab a pen, pad and a coffee, here are some tips to help you:

* ‘Distraction Free Time’ Try and block 20mins a day, or better still 20 mins in the morning and 20 mins in the afternoon, set that time as pure DFT time, turn your phone to silent, turn off the programs you are not using, those pings and little red notification dots are hugely distracting, and one that needs to be removed from your DFT block.  It’s something about your phone and those notifications that can waste a lot of your working day.  So for this time that you block out its best to remove the temptation.

* ‘Natural productive time’ everyone has it, I am not a morning person, if my children wake me too early I go green! so setting my alarm to wake before the kids to do work it’s just not in my DNA, but I am a late person, so for me my most productive time of the day is evenings, I find that knowing the kids are fed and in bed, we have had dinner, there are no further distractions (apart from The Walking Dead!), so I know that its head down and get on with my work.  This is MY natural productive time, I do however get lots done when they are at school.  But my content is normally written of an evening when my productive time is at its best.  So you need to find out when you are at your most productive! you might be that person that does love that hour before the house wakes up if so you need to incorporate it into your working day.

* Procrastination! Ok, I am going to jump outside the box on this one, and instead of saying it’s bad it’s this and it’s that, I will simply say embrace it! Shock Horror!!!!!! why embrace it, well I find that if you can pinpoint what it is that makes you procrastinate, once you have figured out why you can almost learn how to deal with it.  For an example, I hate anything accounts based, so I often find when I’m sat here having to do that type of work it takes me much longer to do it, I keep trying to put it off, in hope that the accounts fairy will come along swish her wand and hey presto it’s done or failing that tomorrow it will become more appealing, which sadly neither happens.

We all procrastinate

 

So I have now learnt to schedule it into either my DFT or do it during the evening when I’m at my peak of productivity.  Don’t shy away from those jobs that make you the world’s greatest procrastinator! We are all procrastinators, it happens to all of us at some point during our week.  If they are jobs you have to do find the best time to do them, or failing that outsource!!

Ready to outsource?

* As I happened to mention ‘Outsource’ this is something else that can benefit you and your self-discipline, if you can offload work to someone else this will free up your time to do what you are good at in your business, but you have to be disciplined to outsource, you need to figure out what is taking up too much of your time, and find someone you can outsource to like a VA, but you need to be strong and let that person do what you have given them!!!

If you are wanting to outsource but haven’t a clue where to start, then check out my free download, this gives you the top things to ask a potential Virtual Assistant, we know what it’s like when you get on the phone, those questions vanish, and when you hang up you remember! 


Be strong, stay focused and remember this is your business, run it the way you want to run it, but get the best out of your time, hopefully, some of the above tips may help.

What tips would you offer a new business owner? what have you found has worked for you? Leave a comment below you never know it may just help a newbie in their self-employment dream.

Take care

Claire

How to connect with me

Fresh Month…..

Blog Header Image - Let's blog

We made it!!!!

Hey, everyone,  we have appeared to have slinked through into a new month of 2017, and have got past all the expectations of setting goals, resolutions and hitting that weight goal you set on the 1st January 😉 (if you have share you secret!)

End of January saw 2 things for me here at RAS Towers, firstly was my business anniversary, yay go me, and secondly, I revamped my packages.  I had a lot of interest through December and January from clients that needed help with their E-Marketing. We all know how important it is, but do we all have that spare time?

What is E-Marketing?

We hear this term thrown around everywhere, you must be on the e-marketing wagon, blah blah, which in essence is true, but sometimes as much as we think we should be doing something we hear, we may not always know what it is and how important it is.

So, basically e-marketing, in a nutshell, is getting your name/business/brand out there, but using electronic ways to do it.  Back before email, faxing and internet our marketing was done via paper versions of what we send out now, we all used to send out flyers, advertise in papers, shop windows etc, but now its done electronically, that’s the e part ;-), so now in 2017, e-marketing is your emails that you send out, your advertising on various social media platforms, your blog etc.

It is such a valuable part of your business, getting yourself out there and being seen regularly, we all know it, let’s face it, it’s been hammered into us since the day we started our businesses right! And I do stand by with the masses and agree, that it is a vital tool in your arsenal to grow the business.

But the issue most have is either the lack or knowledge or the lack of time, one or both of these things are enough to make you put that thought back on the back-burner right!


Well, this is where a Virtual Assistant (aka ME) comes in handy.  See this is our job, we have the time to create these things for you, and where we have been doing things like this for many a year, we have the knowledge too, and we need to have the knowledge so we can offer our help to you.

Why is it important?

Being in contact regularly with your crowd is so important, you can convey your message to them in one fail swoop, send them out your latest offers, freebies, event details, you name it you can send it and stay in touch.

You become a person, not just a business, you are putting your personality out there to run alongside you and your knowledge of your business, we all get those random emails once or twice from people, and let’s face it,  they are the emails that we normally just bin, but as soon as you start getting a regular email from someone, that has a great subject line, and it jam packed with great content that you want and need to know

So what’s the winning formula!

Consistency, followed by great useful content, and a mix of hints, tips, offers and a swig of personality, this is your formula, being you, sharing your knowledge with others, you need to look at the problems your crowd have and then sell them their solution that they are desperate to find. You will find over time your writing style will change and your content will become fuller as you get more confident, starting off is always hard and nerve wracking. 

So having someone like me taking the stresses and burdens of creating this template that screams YOU, will help you a lot, all you will have to do is create the content.

Do you have a list that you have grown?  do you want a list to send out to? how do you grow a list or even start? these are the questions I can help you with, I had sent out some ideas on my monthly newsletter, which you can sign up to HERE – but also over the next few weeks I will be talking about this on my Facebook page, come and say hi here

If this is something you really need help with then, please come and have a chat with me, I would love to help you.

Love

Claire

How to connect with me