Staying Sane On Social Media This Summer

Staying Sane On Social Media This Summer

As a self-employed business owner, taking time off can be daunting at the best of times.  You may worry that your business will grind to a halt without you at the helm, that you’ll lose the momentum you have worked so hard to build, that disaster will strike and you won’t be there to put the fire out and, on top of all that, you feel guilty for enjoying time off when you “should” be working.

I’ve had all of these worries and more and it’s taken me a good few years to truly appreciate that time off – and I mean real time away from your business with the opportunity to unplug entirely – is absolutely essential to both our wellbeing and our success in business.

So I hope that, with summer approaching, you have a well-deserved break or two scheduled into your diary by now.

Keeping a lid on social media

Whether you’re planning to jet off or you’re going to enjoy a few days off at home if you’re not careful social media can have a sneaky habit of hijacking your holidays.

A quick check on your personal social media, or a glance at your business accounts to make sure everything is OK, can soon turn into falling down the rabbit hole and before you know it, social media is consuming your time off.

It’s super important to set yourself some social media boundaries before you have time away from your business.

It’s absolutely fine if you want to check in whilst you’re off work, whether that be for personal reasons, work or both, but be firm with yourself.  Decide when you will check in, how long for and what you’ll do in that time.  Set a timer if you have to, and log off when the time is up.

And, above all, avoid the mindless flick through the feed! Instead, make sure you’re logging on with a purpose in mind.

Schedule your posts in advance

As your holiday approaches, set some time aside to create social media posts that can be scheduled to go out whilst you’re away.  That way, your crowd won’t be left high and dry and you’ll maintain the momentum you’ve been building with your social media marketing.

Don’t leave it until the last minute to start creating and scheduling in your social media posts. Inevitably, other things will crop up on your last couple of days at work and social media is likely to be the first thing that gets pushed to one side if, for example, a client asks you to do something at the last minute.

It’s also a good idea to give yourself a little breathing space on the other side of your holiday.  Allow a day or two when you will still have posts scheduled in so that you can ease yourself back into work and get your head in the game again before creating more content.

You don’t have to go it alone

If you’re struggling to find the time to get enough content in the bag to see you through your holiday, or you’re worried about leaving your accounts unattended whilst you are away, then enlist some help.

A good Virtual Assistant (VA) will be able to keep an eye on your accounts, respond to comments and messages and even help you schedule your content.  Just be sure to leave them with a clear brief so they know exactly what you’re expecting them to do in your absence.

These three simple steps are going to help you stay sane, enjoy some well-deserved rest this summer and return to your business rested and raring to go again!

 

Beckie Coupe signature

About Beckie Coupe

Beckie Coupe

Beckie is the founder of Infinity and author of The Social Media Handbook for Soulful Entrepreneurs.

She works with soulful entrepreneurs to give them the confidence to use social media and truly make it their own.  To show up, stand out and shine online.  To shout their message from the rooftops, attract their dream clients and create a business and a lifestyle that they adore!

Order your copy of The Social Media Handbook for Soulful Entrepreneurs >> http://amzn.eu/40XKAnm

Join the Infinity Facebook community >> https://www.facebook.com/InfinitywithBeckieCoupe

Learn more over on the Infinity website >> http://infinity-digital.co.uk

Guest blog – Keeping Your Head In It

Guest blog – Keeping Your Head In It

Mindset I know that it’s seen as the guff & fluff of business.  I know that lots of people would look on and say – ack well, how important can that really be?  Why should I waste my time considering my mindset when I have so much other shit to get done?

Woah woah woah…..

I know that mindset is the difference between success and failure.  It’s one of the most fundamental things to get right in your business.  If you wanted me to list the most important things in your business they would look include MINDSET & ACTION as the forerunners.

If the mind isn’t aligned then the action is irrelevant.

Equally, a great mindset and no action isn’t going to get you results either.

They could together hand in hand.  Without the ability to align, to believe and to achieve a passively good mindset then you are going to constantly be buffering up against yourself.  You will go out there – all hell for leather and hustle your little butt off BUT then you’ll keep hitting a kink in the road and it will totally throw you off.  You will end up with your head in your hands, questioning your abilities and your worth.

MINDSET IS IMPORTANT!

Without getting your mindset right you will keep stalling your progress.

Let’s just beat down the additional steps that I would deem as important in your business too;

Mission – what are you here to do

Who Are You Here To Serve (looking at commonality in your crowd)

Message – what are you here to share with them

Visibility – that ridiculous marking bollock word that’s all about being seen and showing up.  Essentially it means are you actually sharing that message, are you doing the shit you need to be doing, are you serving your crowd?

Service – go serve the pants off your crowd.

Anyways – back to Mindset. Self-talk has the most ginormous impact on your mindset and the self-talk fairy can hideous and be consumed with her chatter.  I have found that the less “proof” you have of any particular situation or circumstances the louder and nastier that chatter can be.  What do I mean by this?  Well, making progress in your business is always about taking the next step, it’s always about doing things you haven’t done before and being ballsy enough to show up and do your thang (no matter what) and as soon as we step into unknown realms this brings us questions about self-worth, about whether we can do it and the self-talk fairy dives in with all the reasons you shouldn’t do it, all the reasons you should stay safe and all the reasons why you will fail.

Now, when we have evidence paths (prior experience of similar situations) we are able to shut the self-talk fairy up and slap her down with ease because we can call on evidence that it will be ok.

If we have no evidence then she can have a field day and leave you doubting EVERYTHING.

My big advice

Is to start to bring together an Evidence Base – I would suggest that you grab a notebook or open a file within an app on your phone (something that you can have to hand all of the time) and start to right down the evidence of the things that you’ve done well, the stuff you’ve achieved, the times you’ve felt scared but dug deep and come out of the other side, the stuff you’re proud of, the feedback you’ve had from your audience, the goals you’ve smashed and used it as a good old big up of your self. It might feel very ego-centric BUT the idea is that it will allow you to bash down the self-talk fairy with ease when she get’s started.

Outsourcing

Let’s turn our attention to mindset when it comes to outsourcing things in your business.  I know that you’re going to say;

I can’t afford it

It’s easier for me to do it than show someone else how to do it.

It’s something that “big” businesses do.

I have a little reframe for you when it comes to outsourcing.  Look at outsourcing as an investment.  It’s an investment which allows you to free up your time.  The time that you free up should be, initially, used for money-making activities.  You can then get a return on that investment at the outset and therefore this will show you that that investment is truly worthwhile.

You can do this all by yourself but you don’t have to do it alone AND you won’t be able to do it at all if you burn out.


In Summary…..

Mindset work isn’t guff & fluff and it isn’t lame!!

Here’s the thing – if the mind ain’t aligned then the action is irrelevant. So just “doing” isn’t enough. You need to have the mind aligned with the action you are taking in order to achieve the very best results.

 

Flip it the other way – the mind is aligned but no action is taken will result in no progress.

 

Mind + Action = Results.

An aligned, positive and connected mindset is necessary AND action is necessary.

 



Emma Holmes - Rebels & Rockstars

Emma Holmes is the Proud Owner and Founder of Rebels & Rockstars: a hatchery for entrepreneurs with soul.

Helping heart-centred and soulful entrepreneurs to build ridiculously big businesses is her vocation, and she still pinches herself sometimes, that this is actually her job. (She used to be a lawyer who loved living in corporate land, but when mummy guilt arrived, she challenged herself to a new adventure.)

Emma’s also an outsource cheerleader and a spiritual but practical kind of soul. And she is definitely not scared of a challenge. (She set herself the biggest challenge of her self-employed life in 2015 – to grow a £100k online business without using the ‘tried-and-tested icky sales techniques’ that £100k biz owners usually resorted to.)

Her 2015 success story has since been put to good use (many times), and Emma is positively thrilled to have helped her clients with some pretty amazing online launches – 18k income in one day, launches of £54k+ in sales, and a 30K in 30 days project are just a tiny snapshot of her clients’ achievements.

But what makes Emma beyond ordinary is that she has her own interpretation of business success, and it isn’t about totting up your bank balance.  She knows real, long-lasting business success is about creating a sustainable business you love, which grows naturally, fits around your lifestyle and family, and enables your authenticity, and sparkly personality to shine.

As well as being a real-life human blogging machine, Emma has also been featured on That’s Manchester TV and BBC Radio. She’s written for Business Rocks, Freelance Parenting, Fresh Business Thinking, Talented Ladies Club, and MeMeMe.

In a nutshell, she’s proud to be a square peg who doesn’t care about round holes and fitting in boxes. And she encourages her clients to do the same.

https://www.rebelsandrockstars.com/

https://facebook.com/EmmaHolmesRebelsandRockstars/