Staying Sane On Social Media This Summer

Staying Sane On Social Media This Summer

As a self-employed business owner, taking time off can be daunting at the best of times.  You may worry that your business will grind to a halt without you at the helm, that you’ll lose the momentum you have worked so hard to build, that disaster will strike and you won’t be there to put the fire out and, on top of all that, you feel guilty for enjoying time off when you “should” be working.

I’ve had all of these worries and more and it’s taken me a good few years to truly appreciate that time off – and I mean real time away from your business with the opportunity to unplug entirely – is absolutely essential to both our wellbeing and our success in business.

So I hope that, with summer approaching, you have a well-deserved break or two scheduled into your diary by now.

Keeping a lid on social media

Whether you’re planning to jet off or you’re going to enjoy a few days off at home if you’re not careful social media can have a sneaky habit of hijacking your holidays.

A quick check on your personal social media, or a glance at your business accounts to make sure everything is OK, can soon turn into falling down the rabbit hole and before you know it, social media is consuming your time off.

It’s super important to set yourself some social media boundaries before you have time away from your business.

It’s absolutely fine if you want to check in whilst you’re off work, whether that be for personal reasons, work or both, but be firm with yourself.  Decide when you will check in, how long for and what you’ll do in that time.  Set a timer if you have to, and log off when the time is up.

And, above all, avoid the mindless flick through the feed! Instead, make sure you’re logging on with a purpose in mind.

Schedule your posts in advance

As your holiday approaches, set some time aside to create social media posts that can be scheduled to go out whilst you’re away.  That way, your crowd won’t be left high and dry and you’ll maintain the momentum you’ve been building with your social media marketing.

Don’t leave it until the last minute to start creating and scheduling in your social media posts. Inevitably, other things will crop up on your last couple of days at work and social media is likely to be the first thing that gets pushed to one side if, for example, a client asks you to do something at the last minute.

It’s also a good idea to give yourself a little breathing space on the other side of your holiday.  Allow a day or two when you will still have posts scheduled in so that you can ease yourself back into work and get your head in the game again before creating more content.

You don’t have to go it alone

If you’re struggling to find the time to get enough content in the bag to see you through your holiday, or you’re worried about leaving your accounts unattended whilst you are away, then enlist some help.

A good Virtual Assistant (VA) will be able to keep an eye on your accounts, respond to comments and messages and even help you schedule your content.  Just be sure to leave them with a clear brief so they know exactly what you’re expecting them to do in your absence.

These three simple steps are going to help you stay sane, enjoy some well-deserved rest this summer and return to your business rested and raring to go again!

 

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About Beckie Coupe

Beckie Coupe

Beckie is the founder of Infinity and author of The Social Media Handbook for Soulful Entrepreneurs.

She works with soulful entrepreneurs to give them the confidence to use social media and truly make it their own.  To show up, stand out and shine online.  To shout their message from the rooftops, attract their dream clients and create a business and a lifestyle that they adore!

Order your copy of The Social Media Handbook for Soulful Entrepreneurs >> http://amzn.eu/40XKAnm

Join the Infinity Facebook community >> https://www.facebook.com/InfinitywithBeckieCoupe

Learn more over on the Infinity website >> http://infinity-digital.co.uk

Surviving the school holidays!

Surviving the school holidaysIf you are a parent then you know the school holidays are coming around FAST, those that have children and run a business know that this can be one of the most stressful times of the year!

We are aware that our families are probably one of the reasons why we started our businesses, but equally, we know that if we don’t work then we don’t get paid, which that is a concept that some children just don’t understand!
They see mum or dad at home which to them equals family fun time!

So, what do you do? I hear you sigh 

Last year was probably my most successful summer holidays with my children, I removed the pressure from my shoulders and reminded myself why I am doing my business and that my children are small for such a short period of time.


I follow a lady called Claire Mitchell of The Girls Mean Business, and last year she published a book dedicated to surviving the school holiday. Not all of it was relevant to me, and necessarily be helpful to me in my business or with my children, so I had to adapt and learn as I went through the 6 weeks, and I can honestly say, that come September when my children went back to school, I didn’t feel as frazzled as previous years.

What did I do so differently?

Most of my clients are family orientated, so I could let them know that I was still available during the school holidays, but made some changes:

  • I spoke with my children and set a rota, so for an example,  Monday AM I was working, clearing any weekend enquiries, and schedule in my social media for the week. Then Monday PM I would take them out to a park or something fun, this would happen throughout the week. It gave them something to look forward to and I got to tick a few things off my list.
  • My reply time changed from within an hour to the same day response. If I had a message come in just as I went out with the children it gave me some breathing space knowing I could still have fun and reply when I got back to the office.
  • Soft Play! This was a great one for us, it gave my children that time to run off steam and have fun, and I could sit there with a coffee and laptop and work, that was a great compromise, and will be doing that again this year.
  • Park trips, this one was quite useful for me, as it meant I could get away from my laptop yet still get some work done, I found I was able to sit and write or come up with topics for my posts and blogs etc
  • Logging on when they went to bed, this one goes against most of my ethics really, I tend to have one late night a week, but I did allow myself to log on once or twice a week in the evening to clear things and get back to people should they have messaged me. But again, I was strict!

These were just a few of the slight changes I made last year, it was all about compromising with the children, and myself, I also learnt how to manage my expectations on what I can and what I wanted to get done, luckily my children are at that age now where when they see me in my office ‘mummy is working’.

I plan to do the same this year, we will sit down and work out a rota for time with the family and time for work, this will be put in place a week or so before they pack up from school, giving them time to get used to the rota.

Work-life balance is hard to achieve but you can do it, you need to compromise with yourself and cut yourself some slack too. This is your dream, you have been building your business for some time don’t let school holiday break you.

Remember, you can outsource too, there is no shame in having a VA on hand to help you out either regularly or through holidays, this option does give you that peace of mind and free up some time, it’s one less ball to have to juggle.

If you are struggling to stay on top of things, why not have a chat with me, I am happy to discuss outsourcing and how I can help you gain back sometime during your week.  And check out my latest freebie HERE

11 Things to ask your Virtual Assistant

 

 

 

 

 

Hope to chat with you soon

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