Staying Sane On Social Media This Summer

Staying Sane On Social Media This Summer

As a self-employed business owner, taking time off can be daunting at the best of times.  You may worry that your business will grind to a halt without you at the helm, that you’ll lose the momentum you have worked so hard to build, that disaster will strike and you won’t be there to put the fire out and, on top of all that, you feel guilty for enjoying time off when you “should” be working.

I’ve had all of these worries and more and it’s taken me a good few years to truly appreciate that time off – and I mean real time away from your business with the opportunity to unplug entirely – is absolutely essential to both our wellbeing and our success in business.

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Monkey Around with Memes

Monkey around with Memes

 

So memes! Most people love a good meme, and frankly, anything visual on the social networks works wonders for your reach.  But surprisingly it’s a task that can suck up so much vital time in your working day, you start with all good intentions but before you know it 2 hrs later and you are still no further forward! Yet I was able to create these easily for clients, yet my own was like pulling teeth.

I found that when I started doing these, I felt like I was bobbing up and down in a sea of quotes and images, I would spend a few hours on this task, and by the time my eyes were watering and frankly bored to death of them, I hadn’t really made a dent.  It became frustrating and an annoyance, which then made the task a less important one, and one that I did as and when a meme was required.

So, what changed? I re-visited my process (which was non-existent) and pinpointed my stumbling blocks, and believe it or not there were a few.  So I went through what frustrates me, what was the need for them, why it wasn’t working and so on.

And now I have a whole new process that seems to be working, remember like with any process, it’s a work in progress, if you need to tweak then do so, don’t wait for it to stop working again, if you find one thing isn’t working then change that one thing, instead of letting it manifest into a bigger problem.

So what did I change?

Themes

I found giving myself themes for each day of the week has given me some clarity, I use these themes to create memes and posts with ease, some days I will use them for motivation other days maybe things that can make your business work better for you. 

If you want to work with themes write down the days of the week, and pick a subject that you want to talk about for each day, so for example only, you could say Motivation Monday, Top tips Tuesday and so on, a fantastic way to find ideas is via Twitter, you will find under trending theme days. 

Imagery

Ok, so this one is quite possibly my biggest time sucker, I am slightly partial to a good business image, now for me I work alongside my branding, I had my branding done this year by the ever so talented Vicki Nicholson of Branding Therapy, once she completed it all she gave me my guidelines, which consists of my brand colours, fonts etc, I also know that my business, in general, is designed to support mums in business, so that helps me narrow my images, so based on branding, colour and ideal customer it makes that a little quicker, my problem is there are so many lovely images, and at the moment I am still only on the free stock option! 

My tips for imagery sourcing 

  • Colours, go with your branding colours, if you have not had your brand done, then go with logo colours, and what you feel makes your business stand out
  • Go for images that reflect your ideal customer
  • You don’t have to go with people in images all the time, backdrops, scenery are also very good, and could work better if you chose certain themes
  • Choose 5-10 at any one time, more than that and you are not really picking because you like them, it’s because you have gone into click overdrive!

Block time

Set yourself 30 minutes a week, I know that doesn’t sound much but It’s enough once you are all set up, now when you first start a new process you might find that you will be spending a few hours a week on this, to perfect your process it will take time.  But once it’s how you want it, try to only do 30 mins a week sourcing images and thinking of content.

Concentrate on 4 

Ok so my biggest problem when I first started doing these was working on the basis that I had to have one for each day of the month, so was sat down trying to create 30 of these things and was meant to still be in love with them when I finished, when in reality by the 15th I was sick of them.

So now, I’ve simplified it more, as an example, in October there were 5 Mondays, so at the end of September I created in Canva 5 of my Monday themed memes, transferred them to my other system Trello where I create the content and they were done, so within less than 15 mins all my Monday memes were ready for October, the following day 15 mins set aside and I done 5 Tuesday memes, and so on.  I have managed to drop the length of time now as I am into the process, but at the start, I had to set a timer, and this will be the same for you.

Schedule 

So once I have done my creating, I start to schedule my memes, I currently only schedule on Facebook, Pinterest and LinkedIn as I feel these are my most relevant platforms, I schedule direct on Facebook by use ContentCal for the rest of my scheduling (love it, it’s so visual), again because you have batched them into themes, you could on a Friday at the end of each month schedule in all Monday and Tuesday posts in one sitting, and so on.

These are some of the slight changes I have made to my meme and general posts to my social media, each of these small changes has given me back more time, and frankly, I find the whole
process less stressful, boring or monotonous.

Give is a go and let me know. Have you got any processes that save you time that you want to share with us?

Don’t forget I can help you with creating these, if you just find that this is something you desperately want to do, but no matter what process you have you just don’t have the time, then get in contact, I am happy to have a chat with you to see if I can I help you move forward from being stuck!

 

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Getting the most out of your day

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Being a business owner is great, I love it, it is so rewarding, I work around my little family, get to do the school engagements, homework and make memories with them.

So, hands up all those that have fun trying to fit everything into their working day! Yep ME, I sometimes open my diary on Monday and think ‘What the heck’ and I can feel myself going into overdrive, but we need to remember we are human! We can only do what we can with the time we have.

National Stationery Week (honest)

I have found some useful hacks to get me through those hectic weeks.  See I am a tech loving gal, but I do adore my stationary, a little apt as its National Stationary week this week, (it really is a thing check it out HERE), I do love writing things down, and trust me I have written down notes, keywords for this blog that you are reading now, before I drafted it and posted it to my website. No matter how much I try to move everything to electronic, my inner child just loves going into a stationary shop and buying lush books, pens and other amazing bits and bobs for my desk.

So here are a few hacks that I use to stay in control and get the most out of my work day:

  • I plan my week on Friday before, or latest on Sunday
  • Block out any long-standing commitments, I have 2 of these in my working week, and they are blocked out on my electronic diary and my desk diary every week, so I know that Tuesday 9.30-11.00 and Thursday 9.30-11.30 each week are blocked out regardless, I know I cannot book anything in during those times. So I work my other tasks around those times. I also know that I have the school run to do so that is blocked out.
  • Highlight ‘DFT’ Distraction Free Time, this is the time when all pings, dings and notifications are banished, use this time for when you NEED to have your head down with NO distractions, so turn off your phone, don’t open certain apps and programs. Imagine you are heading into a cave lol – I wrote about it HERE in a previous blog.
  • Colour coding, for me each of my clients has a colour code, this way it’s easy to see in my diary, who is blocked in where and when, but equally my business has a colour too, and I make sure that I give myself equal time to market and promote my business, as well as my own admin/finances etc.
  • Use systems to optimise your productivity, I use Trello and Canva, both are incredible in their own right, Trello is my go to program that holds all my social media content past and future, ideas, helpful information like Hashtags, advertising rules for Facebook groups etc, and Canva helps me create amazing images and Memes in a heartbeat.
  • Find tools that will aid you in progressing your business but not suck up all your time. Social Media alone is one of the biggest time suckers out there, we have all been there, nip on for 2 mins and bang 1hr gone, so use tools like Hootsuite etc to schedule in your daily/weekly posts, I do this every Friday for my content and my clients work, that way I don’t have to worry about it each day, and I haven’t lost stupid amounts of time on social media
  • Timer, I work with a timer, not only for my client work but for me too, I have noticed that as soon as I click on that go button, my procrastination waivers a little and find I am more productive knowing my timer is going. Before I used this I would happily waste time on what I thought was useful but turns out I was unproductive to my business.
  • Visible clock, again I have mentioned this before, you need to have a visible clock in your office, you need to be aware of the time you have left on that particular day, and if a task is taking too long, then schedule it for first thing the following day, give yourself a break from it. I have noticed since having a clock in my office I am more aware of my day, crazy I know but for me, it has really worked.
  • Set an alarm, remember you are not a 24/7 business, you have to eat, sleep, relax and do things you enjoy, you need to remember those office hours, if you do not have office/working hours in place, I urge you to set some this week. And make sure you stick to it. Can you imagine being in your old employed job and your boss tells you that you never log off!!!

These are just a few small hacks I have found very useful to my business, I hope they help you if you have any of your own do share them with us.

Get in touch

If it is becoming apparent that you are struggling to stay on top of your day to day tasks, and you are finding you are having less time to do those things that pull in the money, then why not get in touch, would love to have a chat and see if I can help you. You can connect here

 

Chat soon,

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Are you a habit creature?

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Habits

We have all read those articles where they tell you ‘wake up at 5 am to become a millionaire’  or ‘drink a green smoothie to become successful’ – I think I have at least one of these articles in my inbox each week, telling me what I need to be doing to become a successful business owner.

Now I can tell you I DO NOT get up at 5 am, that to me is still the middle of the night, and I personally don’t like anything green to eat or drink so a green smoothie will never pass my lips. Ok I can tell you now I am not a millionaire nor would I say I was hugely successful (yet!).  What I can tell you, is, my business is producing a wage and I am comfortable.

pinch of salt

I personally don’t think these lists of what you should do, will benefit you in that way, I think you need to read them with a pinch of salt and to use them to perfect your routines, to make you more productive and focused.  I think it is great to read these articles and ones alike to see if anything they do could fit into your lifestyle and business routine if it doesn’t then move on.

I believe in normal ‘Sleep and Food’ – I feel eating and sleeping better does improve your productivity levels, whether this will, in turn, you into a millionaire who knows! We all know that when you was based in an office that Friday afternoon slump would kick in about an hour after you and your work colleagues got back from the pub, you know after that massive burger and chips you ate! I know from experience that massive lunch would turn me into the most UNPRODUCTIVE person ever.

Pub burger and chips = unproductive

I also feel that a healthy balance of exercise will help you towards a more productive week. Mixing that with your sleep and food, you should see a massive difference to your attention span during the week.

But none of these things I don’t feel will make you more successful nor do I think will make you a millionaire, these will help you to move forward and become the best you can be, and if that means it helps you create more business, then great, but I do wish these gurus would stop telling us these quick and sure-fire habits will fast track you to success.

You are the reason you are successful, you are the reason your clients what to work with you, not because you have a green smoothie on your desk!

To be honest, if you eat healthily, you exercise regularly, and sleep well you should see huge results in your productivity, use that to your advantage if you find you have more umpfh then use it to benefit you and the business.

So don’t be fooled with all the habits and routines that famous business owners are doing, as that works for them, remember running a business is not a one size fits all.  You need to find the routine and habit that works for you and your business.

Right I am off to munch on some random piece of food that has become fashionable

 

Chat soon folks

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The power is in your hands……………Honest

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Hey everyone, in my last blog I mentioned to you above trying to find your self-discipline, how has that gone? It can be a tricky one to grab hold of and run with, because of so many distractions, I also gave you some tips on how to cope and deal with those distractions.

This month

I want to talk to you about the importance of staying in touch with your crowd, we all know we can stay in touch via Social Media, but sometimes it’s just not enough is it.  I have got into a good routine of keeping a check on my insights on my social platforms, I post at various times, some when my crowd are online and other times when they are not active, most of my crowd are online late afternoon/early evening, I do schedule posts for that time, but I do like to do things in real-time too.

In March’s newsletter, I spoke about the amazing competition that I won back in October 2016, which was run by the A.M.A.Z.I.N.G Emma Holmes of Coaching Rockstars. I had seen her posts on social media and a few friends through business had shared her post too, but still, didn’t feel compelled to enter it as I felt I wasn’t lucky enough.  Then I had a Rockstar newsletter hit my inbox which went into more detail, with all the relevant links, it just spoke to me, I felt it resonated with me and the situation I was in at the time, it was that email just pushed me into entering, and how glad am I that I did! I have managed to spend time with some AWESOME, inspiring, knowledgeable women in the industry.

The power of e-marketing is huge and can have such an amazing effect on your business.  You can reach out to your crowd with a push of a button, you know it will land in their inbox when you ask it too, and it will be filled with great content, you can get your message over in more depth, as on social platforms you don’t want to flood your crowds timelines nor make it too long.  This way you can create that eye-catching content.

Winning this competition has change my business completely, and it landing in my inbox gave me that push to enter myself

I think how Emma ran her competition and made sure it landed in the right hands was amazing, she clearly knows her crowd and she knows how to make you feel that she is reading your mind. This IS something you can learn over time, but you need to start somewhere, so being in touch with your crowd regularly via a newsletter is key. You can grow your list with sign-up boxes and links to freebies, these are things I will be talking about in future blogs and newsletters.

Growing your list won’t happen over night, think back to my favourite saying “Slowly Slowly Catchy Monkey”

On the Social

Over the last few weeks on my page we have celebrated International Women’s Day, it’s a powerful day, and one that should be celebrated.

Also, I shared a video from Eric Thomas who claims there is no such thing as procrastination, he says people get it confused with something that is of no interest to you, so in turn have no desire to do the task, what do you think?

I also touched upon a subject that is close to my heart and to a few fellow Virtual Assistants, over recent weeks I have seen a few small business owners getting frustrated that people are either late paying or the next worst thing asking for a discount! As I stated on my page, I do not give discounts, I have packages that benefit my clients, I may give a discount should they recommend me, but I will not give a discount off the cuff! You can read that post HERE

Build A Door!

Why wait? I asked my followers why wait for that business to find you, sitting in your office behind the PC isn’t going to pay the bills, you have to be active looking for business, you need to get yourself out there, be bold, be bright, be seen (I’m sure that’s a tagline for crossing the road!) If opportunity isn’t knocking then build a door! What do you do? do you go networking, or have another avenue you go down to generate leads and business? share with us what you do.

Build a door, why wait

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If you have anything you need help with or want me to discuss then leave me a comment, I have a huge list of thigs that I want to share with you over time, so do let me know as I could be doing a series that could benefit you.

Don’t forget I have my freebie – What to ask your Virtual Assistant, I created this to help those that are hoping to hire a VA in the near future or maybe changing to a new one, its just a small guide to help you.

If you are struggling to stay on top of things and wondering if outsourcing is the way forward for you and your business, I am happy to have a chat with you to help you decide.  It suits some but not all.

How to connect with me