Engaging Newsletters – what the heck to write about

Engaging Newsletters

E-Marketing is a big part of my job, I have a few clients that have outsourced their regular newsletters to me, purely because they can be time-consuming.  Sometimes writing the content isn’t the problem, it’s the editing, making it look nice, making sure it’s readable and not too heavy on the information.

Avoid your crowd feeling they are being spoken at

You can run the risk of sending out a newsletter too light on information, but equally, you can overload your audience, there is a fine line when it comes to content overload.

I have found that if you have one long page of content it feels like you are being spoken at, and you really do not want your crowd to think you are just blurting information at them for the sake of it, so make your page visually pleasing too, this gives the illusion of being easier to read and your crowd will take in more of what you are offering.

What can I put in my newsletter?


Links

These little gems can help you with growing your audience on your social media pages.  Linking back to high engagement posts or a previous blog post is a great way to drive traffic from your newsletter to your other platforms.

Offers

If you have any special offers, freebies or vouchers this is a great way of getting them in front of your crowd, these are easy to embed in your template, you can create amazing images for your freebie in Canva

Video

We are not just limited to images on your newsletter, you can add videos too, what a great way to get something important over to your crowd, whether it’s a new offer, new freebie, new class etc why not create a fab video shouting about it from the rooftops to your crowd.

I have some clients that send me copy and ask me to jazz it up, others send me the whole thing in our share folders and leave it with me to add in the links, images etc and off it goes.

Get in touch

If you are wanting to start communicating to you crowd via a regular newsletter but haven’t a clue where to start, then why not get in touch, I will be happy to go through some options with you to get started.

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