Mindset – I know that it’s seen as the guff & fluff of business. I know that lots of people would look on and say – ack well, how important can that really be? Why should I waste my time considering my mindset when I have so much other shit to get done?
Woah woah woah…..
I know that mindset is the difference between success and failure. It’s one of the most fundamental things to get right in your business. If you wanted me to list the most important things in your business they would look include MINDSET & ACTION as the forerunners.
If the mind isn’t aligned then the action is irrelevant.
Equally, a great mindset and no action isn’t going to get you results either.
They could together hand in hand. Without the ability to align, to believe and to achieve a passively good mindset then you are going to constantly be buffering up against yourself. You will go out there – all hell for leather and hustle your little butt off BUT then you’ll keep hitting a kink in the road and it will totally throw you off. You will end up with your head in your hands, questioning your abilities and your worth.
MINDSET IS IMPORTANT!
Without getting your mindset right you will keep stalling your progress.
Let’s just beat down the additional steps that I would deem as important in your business too;
Mission – what are you here to do
Who Are You Here To Serve (looking at commonality in your crowd)
Message – what are you here to share with them
Visibility – that ridiculous marking bollock word that’s all about being seen and showing up. Essentially it means are you actually sharing that message, are you doing the shit you need to be doing, are you serving your crowd?
Service – go serve the pants off your crowd.
Anyways – back to Mindset. Self-talk has the most ginormous impact on your mindset and the self-talk fairy can hideous and be consumed with her chatter. I have found that the less “proof” you have of any particular situation or circumstances the louder and nastier that chatter can be. What do I mean by this? Well, making progress in your business is always about taking the next step, it’s always about doing things you haven’t done before and being ballsy enough to show up and do your thang (no matter what) and as soon as we step into unknown realms this brings us questions about self-worth, about whether we can do it and the self-talk fairy dives in with all the reasons you shouldn’t do it, all the reasons you should stay safe and all the reasons why you will fail.
Now, when we have evidence paths (prior experience of similar situations) we are able to shut the self-talk fairy up and slap her down with ease because we can call on evidence that it will be ok.
If we have no evidence then she can have a field day and leave you doubting EVERYTHING.
My big advice
Is to start to bring together an Evidence Base – I would suggest that you grab a notebook or open a file within an app on your phone (something that you can have to hand all of the time) and start to right down the evidence of the things that you’ve done well, the stuff you’ve achieved, the times you’ve felt scared but dug deep and come out of the other side, the stuff you’re proud of, the feedback you’ve had from your audience, the goals you’ve smashed and used it as a good old big up of your self. It might feel very ego-centric BUT the idea is that it will allow you to bash down the self-talk fairy with ease when she get’s started.
Let’s turn our attention to mindset when it comes to outsourcing things in your business. I know that you’re going to say;
I can’t afford it
It’s easier for me to do it than show someone else how to do it.
It’s something that “big” businesses do.
I have a little reframe for you when it comes to outsourcing. Look at outsourcing as an investment. It’s an investment which allows you to free up your time. The time that you free up should be, initially, used for money-making activities. You can then get a return on that investment at the outset and therefore this will show you that that investment is truly worthwhile.
You can do this all by yourself but you don’t have to do it alone AND you won’t be able to do it at all if you burn out.
Mindset work isn’t guff & fluff and it isn’t lame!!
Here’s the thing – if the mind ain’t aligned then the action is irrelevant. So just “doing” isn’t enough. You need to have the mind aligned with the action you are taking in order to achieve the very best results.
Flip it the other way – the mind is aligned but no action is taken will result in no progress.
Mind + Action = Results.
An aligned, positive and connected mindset is necessary AND action is necessary.
Emma Holmes is the Proud Owner and Founder of Rebels & Rockstars: a hatchery for entrepreneurs with soul.
Helping heart-centred and soulful entrepreneurs to build ridiculously big businesses is her vocation, and she still pinches herself sometimes, that this is actually her job. (She used to be a lawyer who loved living in corporate land, but when mummy guilt arrived, she challenged herself to a new adventure.)
Emma’s also an outsource cheerleader and a spiritual but practical kind of soul. And she is definitely not scared of a challenge. (She set herself the biggest challenge of her self-employed life in 2015 – to grow a £100k online business without using the ‘tried-and-tested icky sales techniques’ that £100k biz owners usually resorted to.)
Her 2015 success story has since been put to good use (many times), and Emma is positively thrilled to have helped her clients with some pretty amazing online launches – 18k income in one day, launches of £54k+ in sales, and a 30K in 30 days project are just a tiny snapshot of her clients’ achievements.
But what makes Emma beyond ordinary is that she has her own interpretation of business success, and it isn’t about totting up your bank balance. She knows real, long-lasting business success is about creating a sustainable business you love, which grows naturally, fits around your lifestyle and family, and enables your authenticity, and sparkly personality to shine.
As well as being a real-life human blogging machine, Emma has also been featured on That’s Manchester TV and BBC Radio. She’s written for Business Rocks, Freelance Parenting, Fresh Business Thinking, Talented Ladies Club, and MeMeMe.
In a nutshell, she’s proud to be a square peg who doesn’t care about round holes and fitting in boxes. And she encourages her clients to do the same.