So memes! Most people love a good meme, and frankly, anything visual on the social networks works wonders for your reach. But surprisingly it’s a task that can suck up so much vital time in your working day, you start with all good intentions but before you know it 2 hrs later and you are still no further forward! Yet I was able to create these easily for clients, yet my own was like pulling teeth.
I found that when I started doing these, I felt like I was bobbing up and down in a sea of quotes and images, I would spend a few hours on this task, and by the time my eyes were watering and frankly bored to death of them, I hadn’t really made a dent. It became frustrating and an annoyance, which then made the task a less important one, and one that I did as and when a meme was required.
So, what changed? I re-visited my process (which was non-existent) and pinpointed my stumbling blocks, and believe it or not there were a few. So I went through what frustrates me, what was the need for them, why it wasn’t working and so on.
And now I have a whole new process that seems to be working, remember like with any process, it’s a work in progress, if you need to tweak then do so, don’t wait for it to stop working again, if you find one thing isn’t working then change that one thing, instead of letting it manifest into a bigger problem.
So what did I change?
I found giving myself themes for each day of the week has given me some clarity, I use these themes to create memes and posts with ease, some days I will use them for motivation other days maybe things that can make your business work better for you.
If you want to work with themes write down the days of the week, and pick a subject that you want to talk about for each day, so for example only, you could say Motivation Monday, Top tips Tuesday and so on, a fantastic way to find ideas is via Twitter, you will find under trending theme days.
Ok, so this one is quite possibly my biggest time sucker, I am slightly partial to a good business image, now for me I work alongside my branding, I had my branding done this year by the ever so talented Vicki Nicholson of Branding Therapy, once she completed it all she gave me my guidelines, which consists of my brand colours, fonts etc, I also know that my business, in general, is designed to support mums in business, so that helps me narrow my images, so based on branding, colour and ideal customer it makes that a little quicker, my problem is there are so many lovely images, and at the moment I am still only on the free stock option!
My tips for imagery sourcing
- Colours, go with your branding colours, if you have not had your brand done, then go with logo colours, and what you feel makes your business stand out
- Go for images that reflect your ideal customer
- You don’t have to go with people in images all the time, backdrops, scenery are also very good, and could work better if you chose certain themes
- Choose 5-10 at any one time, more than that and you are not really picking because you like them, it’s because you have gone into click overdrive!
Set yourself 30 minutes a week, I know that doesn’t sound much but It’s enough once you are all set up, now when you first start a new process you might find that you will be spending a few hours a week on this, to perfect your process it will take time. But once it’s how you want it, try to only do 30 mins a week sourcing images and thinking of content.
Concentrate on 4
Ok so my biggest problem when I first started doing these was working on the basis that I had to have one for each day of the month, so was sat down trying to create 30 of these things and was meant to still be in love with them when I finished, when in reality by the 15th I was sick of them.
So now, I’ve simplified it more, as an example, in October there were 5 Mondays, so at the end of September I created in Canva 5 of my Monday themed memes, transferred them to my other system Trello where I create the content and they were done, so within less than 15 mins all my Monday memes were ready for October, the following day 15 mins set aside and I done 5 Tuesday memes, and so on. I have managed to drop the length of time now as I am into the process, but at the start, I had to set a timer, and this will be the same for you.
So once I have done my creating, I start to schedule my memes, I currently only schedule on Facebook, Pinterest and LinkedIn as I feel these are my most relevant platforms, I schedule direct on Facebook by use ContentCal for the rest of my scheduling (love it, it’s so visual), again because you have batched them into themes, you could on a Friday at the end of each month schedule in all Monday and Tuesday posts in one sitting, and so on.
These are some of the slight changes I have made to my meme and general posts to my social media, each of these small changes has given me back more time, and frankly, I find the whole
process less stressful, boring or monotonous.
Give is a go and let me know. Have you got any processes that save you time that you want to share with us?
Don’t forget I can help you with creating these, if you just find that this is something you desperately want to do, but no matter what process you have you just don’t have the time, then get in contact, I am happy to have a chat with you to see if I can I help you move forward from being stuck!