Newsletters – 101

This month I am talking about newsletters and general e-marketing. What with everything going on in the world at the moment, being online and utilising e-marketing is the way forward and a sure-fire way to keep you and your business top of mind. 

I think over the last few months we have all seen business moving more online and finding ways to keep in touch with their clients and potential clients, but there is still an air of caution for some business owners when it comes to sending out emails and newsletters to their lists.

I have been amazed at how many businesses have embraced online and found a way to carry on working whilst moving their face to face business to online, and watching how successful they have been.

During the month I will be talking to you about the following:

 

What are newsletters and why are they important to your business

List-building, how and why

Combining blogs with your newsletters

Sign-up and incentives

 

This week over on my Facebook Page HERE I have been talking about what is a newsletter, why they are so important to our businesses as well as the difference between a blog and a newsletter, as I have had chats with clients asking why they need to both or is one better than the other.

You can read them either by visiting my page or clicking the post links above. 

Do you send out any newsletters? have you a planned schedule for them or do you send them out on high days and holidays? 

Once you have got yourself into that routine it becomes easier, I think a lot of people struggle with content, I will be covering ideas on brainstorming for content later in the month.

Is there anything that holds you back?

I have created this template to show you how I set my newsletter template up, I created my template many years ago before MailChimp carried out a large update on their platform.

I have found having images dotted throughout your newsletter breaks up the text and removes the impression of ou talking AT your crowd.  If you do not have this template in MailChimp you can add in single images to break up the text.

You can download your copy HERE

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