As a self-employed business owner, taking time off can be daunting at the best of times. You may worry that your business will grind to a halt without you at the helm, that you’ll lose the momentum you have worked so hard to build, that disaster will strike and you won’t be there to put the fire out and, on top of all that, you feel guilty for enjoying time off when you “should” be working.
I’ve had all of these worries and more and it’s taken me a good few years to truly appreciate that time off – and I mean real time away from your business with the opportunity to unplug entirely – is absolutely essential to both our wellbeing and our success in business.
So I hope that, with summer approaching, you have a well-deserved break or two scheduled into your diary by now.
Keeping a lid on social media
Whether you’re planning to jet off or you’re going to enjoy a few days off at home if you’re not careful social media can have a sneaky habit of hijacking your holidays.
A quick check on your personal social media, or a glance at your business accounts to make sure everything is OK, can soon turn into falling down the rabbit hole and before you know it, social media is consuming your time off.
It’s super important to set yourself some social media boundaries before you have time away from your business.
It’s absolutely fine if you want to check in whilst you’re off work, whether that be for personal reasons, work or both, but be firm with yourself. Decide when you will check in, how long for and what you’ll do in that time. Set a timer if you have to, and log off when the time is up.
And, above all, avoid the mindless flick through the feed! Instead, make sure you’re logging on with a purpose in mind.
Schedule your posts in advance
As your holiday approaches, set some time aside to create social media posts that can be scheduled to go out whilst you’re away. That way, your crowd won’t be left high and dry and you’ll maintain the momentum you’ve been building with your social media marketing.
Don’t leave it until the last minute to start creating and scheduling in your social media posts. Inevitably, other things will crop up on your last couple of days at work and social media is likely to be the first thing that gets pushed to one side if, for example, a client asks you to do something at the last minute.
It’s also a good idea to give yourself a little breathing space on the other side of your holiday. Allow a day or two when you will still have posts scheduled in so that you can ease yourself back into work and get your head in the game again before creating more content.
You don’t have to go it alone
If you’re struggling to find the time to get enough content in the bag to see you through your holiday, or you’re worried about leaving your accounts unattended whilst you are away, then enlist some help.
A good Virtual Assistant (VA) will be able to keep an eye on your accounts, respond to comments and messages and even help you schedule your content. Just be sure to leave them with a clear brief so they know exactly what you’re expecting them to do in your absence.
These three simple steps are going to help you stay sane, enjoy some well-deserved rest this summer and return to your business rested and raring to go again!
About Beckie Coupe
Beckie is the founder of Infinity and author of The Social Media Handbook for Soulful Entrepreneurs.
She works with soulful entrepreneurs to give them the confidence to use social media and truly make it their own. To show up, stand out and shine online. To shout their message from the rooftops, attract their dream clients and create a business and a lifestyle that they adore!
Order your copy of The Social Media Handbook for Soulful Entrepreneurs >> http://amzn.eu/40XKAnm
Join the Infinity Facebook community >> https://www.facebook.com/InfinitywithBeckieCoupe
Learn more over on the Infinity website >> http://infinity-digital.co.uk