Hey everyone, in my last blog I mentioned to you above trying to find your self-discipline, how has that gone? It can be a tricky one to grab hold of and run with, because of so many distractions, I also gave you some tips on how to cope and deal with those distractions.
I want to talk to you about the importance of staying in touch with your crowd, we all know we can stay in touch via Social Media, but sometimes it’s just not enough is it. I have got into a good routine of keeping a check on my insights on my social platforms, I post at various times, some when my crowd are online and other times when they are not active, most of my crowd are online late afternoon/early evening, I do schedule posts for that time, but I do like to do things in real-time too.
In March’s newsletter, I spoke about the amazing competition that I won back in October 2016, which was run by the A.M.A.Z.I.N.G Emma Holmes of Coaching Rockstars. I had seen her posts on social media and a few friends through business had shared her post too, but still, didn’t feel compelled to enter it as I felt I wasn’t lucky enough. Then I had a Rockstar newsletter hit my inbox which went into more detail, with all the relevant links, it just spoke to me, I felt it resonated with me and the situation I was in at the time, it was that email just pushed me into entering, and how glad am I that I did! I have managed to spend time with some AWESOME, inspiring, knowledgeable women in the industry.
The power of e-marketing is huge and can have such an amazing effect on your business. You can reach out to your crowd with a push of a button, you know it will land in their inbox when you ask it too, and it will be filled with great content, you can get your message over in more depth, as on social platforms you don’t want to flood your crowds timelines nor make it too long. This way you can create that eye-catching content.
Winning this competition has change my business completely, and it landing in my inbox gave me that push to enter myself
I think how Emma ran her competition and made sure it landed in the right hands was amazing, she clearly knows her crowd and she knows how to make you feel that she is reading your mind. This IS something you can learn over time, but you need to start somewhere, so being in touch with your crowd regularly via a newsletter is key. You can grow your list with sign-up boxes and links to freebies, these are things I will be talking about in future blogs and newsletters.
Growing your list won’t happen over night, think back to my favourite saying “Slowly Slowly Catchy Monkey”
On the Social
Over the last few weeks on my page we have celebrated International Women’s Day, it’s a powerful day, and one that should be celebrated.
Also, I shared a video from Eric Thomas who claims there is no such thing as procrastination, he says people get it confused with something that is of no interest to you, so in turn have no desire to do the task, what do you think?
I also touched upon a subject that is close to my heart and to a few fellow Virtual Assistants, over recent weeks I have seen a few small business owners getting frustrated that people are either late paying or the next worst thing asking for a discount! As I stated on my page, I do not give discounts, I have packages that benefit my clients, I may give a discount should they recommend me, but I will not give a discount off the cuff! You can read that post HERE
Build A Door!
Why wait? I asked my followers why wait for that business to find you, sitting in your office behind the PC isn’t going to pay the bills, you have to be active looking for business, you need to get yourself out there, be bold, be bright, be seen (I’m sure that’s a tagline for crossing the road!) If opportunity isn’t knocking then build a door! What do you do? do you go networking, or have another avenue you go down to generate leads and business? share with us what you do.
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If you have anything you need help with or want me to discuss then leave me a comment, I have a huge list of thigs that I want to share with you over time, so do let me know as I could be doing a series that could benefit you.
Don’t forget I have my freebie – What to ask your Virtual Assistant, I created this to help those that are hoping to hire a VA in the near future or maybe changing to a new one, its just a small guide to help you.
If you are struggling to stay on top of things and wondering if outsourcing is the way forward for you and your business, I am happy to have a chat with you to help you decide. It suits some but not all.