Growing your list with a lead magnet

Attracting our crowd

This week on my social pages I have been continuing my topic of newsletters, with tips on growing your lists and how this is best done. I also covered what you can put in your newsletters, your newsletters can and should be varied, you can keep the same layout but I always feel its good to give a good mix.

You can get a little daring a create newsletters to be specific to certain sections of your list, so if you know someone 3 months ago bought a wax burner and a pack of 3 melts you’ll know that they will probably be looking for a refill, so you could send them an email with your new scents for that month?

Knowing your crowd

Lead Magnets

One way to get people to sign up with you is to offer free signup also known as a lead magnet, this is to drive new people onto your lists, people can often overthink this and feel that it has to big and pretty for people to sign up.

This is where most are wrong, it does not have to be a 16 page PowerPoint presentation or a 30-minute detailed video.  Your knowledge is what they are after, this could be in the shape of 2 page PDF with all the information you are offering on there with a few images.

In the current climate where face to face is pretty much non-existent, you might be thinking of creating more online offerings and you can attract new people via online guides, and once they have signed up you can share your knowledge to them via newsletter.

I know several Personal Trainers who have stepped up to the online mark and taken hold of this opportunity and run with it, and they have had amazing success, and now they are reaching out to a whole new crowd from home via online.

One PT friend had a fab lead magnet, it was a free 5-day lock-down exercise plan delivered by email every day, and people loved it and now runs group training via Zoom. 

His lead magnet was a raw, in his garden warts and all, un-edited freebie, and people loved that approach as most of his clients were juggling work and children too, his client base has now grown.

Clear ideas

Some pointers

Become clear with your ideas, be clear with your focus and what you want to do with your list, and to speak to your crowd you need to know who you are talking to and how you are helping them with their problems and questions.

How can you help them move forward? once you know the solution can you create a snippet solution, so something that can help them immediately but will want to come back for more?

Take my PT friend, he knew with the gyms closing many people would need something to replace that loss of exercising at the gym and wanted to offer an alternative to his crowd, and let’s face it, for him it was all new too. 

So he came up with a 5-day plan, knowing that it would appeal to some and they may want more, he played this well as he created 2 sign-ups, one was a 5-day exercise plan and the other was a 5-day menu plan and both were hugely successful and he has on the back of both sign-ups signed up 8 brand new clients

This weeks take away tips are:

Building your list is an essential part of your business

You can use your list to share new products and services

You can use your list to showcase their online shop

You can use your list to keep your crowd up to date with any changes in business or anything new 

You can use your list to run a programme for your crowd to be involved in

 

Lead magnet ideas

I have put together a free downloadable guide to lead magnets and some suggestions for some industries, you can get your hands on it here.

Newsletters – 101

Newsletter 101

This month I am talking about newsletters and general e-marketing. What with everything going on in the world at the moment, being online and utilising e-marketing is the way forward and a sure-fire way to keep you and your business top of mind. 

I think over the last few months we have all seen business moving more online and finding ways to keep in touch with their clients and potential clients, but there is still an air of caution for some business owners when it comes to sending out emails and newsletters to their lists.

I have been amazed at how many businesses have embraced online and found a way to carry on working whilst moving their face to face business to online, and watching how successful they have been.

During the month I will be talking to you about the following:

 

What are newsletters and why are they important to your business

List-building, how and why

Combining blogs with your newsletters

Sign-up and incentives

 

This week over on my Facebook Page HERE I have been talking about what is a newsletter, why they are so important to our businesses as well as the difference between a blog and a newsletter, as I have had chats with clients asking why they need to both or is one better than the other.

You can read them either by visiting my page or clicking the post links above. 

Do you send out any newsletters? have you a planned schedule for them or do you send them out on high days and holidays? 

Once you have got yourself into that routine it becomes easier, I think a lot of people struggle with content, I will be covering ideas on brainstorming for content later in the month.

Is there anything that holds you back?

I have created this template to show you how I set my newsletter template up, I created my template many years ago before MailChimp carried out a large update on their platform.

I have found having images dotted throughout your newsletter breaks up the text and removes the impression of ou talking AT your crowd.  If you do not have this template in MailChimp you can add in single images to break up the text.

You can download your copy HERE

The power is in your hands……………Honest

Blog Header Image - Let's blog

 

Hey everyone, in my last blog I mentioned to you above trying to find your self-discipline, how has that gone? It can be a tricky one to grab hold of and run with, because of so many distractions, I also gave you some tips on how to cope and deal with those distractions.

This month

I want to talk to you about the importance of staying in touch with your crowd, we all know we can stay in touch via Social Media, but sometimes it’s just not enough is it.  I have got into a good routine of keeping a check on my insights on my social platforms, I post at various times, some when my crowd are online and other times when they are not active, most of my crowd are online late afternoon/early evening, I do schedule posts for that time, but I do like to do things in real-time too.

In March’s newsletter, I spoke about the amazing competition that I won back in October 2016, which was run by the A.M.A.Z.I.N.G Emma Holmes of Coaching Rockstars. I had seen her posts on social media and a few friends through business had shared her post too, but still, didn’t feel compelled to enter it as I felt I wasn’t lucky enough.  Then I had a Rockstar newsletter hit my inbox which went into more detail, with all the relevant links, it just spoke to me, I felt it resonated with me and the situation I was in at the time, it was that email just pushed me into entering, and how glad am I that I did! I have managed to spend time with some AWESOME, inspiring, knowledgeable women in the industry.

The power of e-marketing is huge and can have such an amazing effect on your business.  You can reach out to your crowd with a push of a button, you know it will land in their inbox when you ask it too, and it will be filled with great content, you can get your message over in more depth, as on social platforms you don’t want to flood your crowds timelines nor make it too long.  This way you can create that eye-catching content.

Winning this competition has change my business completely, and it landing in my inbox gave me that push to enter myself

I think how Emma ran her competition and made sure it landed in the right hands was amazing, she clearly knows her crowd and she knows how to make you feel that she is reading your mind. This IS something you can learn over time, but you need to start somewhere, so being in touch with your crowd regularly via a newsletter is key. You can grow your list with sign-up boxes and links to freebies, these are things I will be talking about in future blogs and newsletters.

Growing your list won’t happen over night, think back to my favourite saying “Slowly Slowly Catchy Monkey”

On the Social

Over the last few weeks on my page we have celebrated International Women’s Day, it’s a powerful day, and one that should be celebrated.

Also, I shared a video from Eric Thomas who claims there is no such thing as procrastination, he says people get it confused with something that is of no interest to you, so in turn have no desire to do the task, what do you think?

I also touched upon a subject that is close to my heart and to a few fellow Virtual Assistants, over recent weeks I have seen a few small business owners getting frustrated that people are either late paying or the next worst thing asking for a discount! As I stated on my page, I do not give discounts, I have packages that benefit my clients, I may give a discount should they recommend me, but I will not give a discount off the cuff! You can read that post HERE

Build A Door!

Why wait? I asked my followers why wait for that business to find you, sitting in your office behind the PC isn’t going to pay the bills, you have to be active looking for business, you need to get yourself out there, be bold, be bright, be seen (I’m sure that’s a tagline for crossing the road!) If opportunity isn’t knocking then build a door! What do you do? do you go networking, or have another avenue you go down to generate leads and business? share with us what you do.

Build a door, why wait

Sign-up

You can still sign up to my newsletter by clicking here >>>


If you have anything you need help with or want me to discuss then leave me a comment, I have a huge list of thigs that I want to share with you over time, so do let me know as I could be doing a series that could benefit you.

Don’t forget I have my freebie – What to ask your Virtual Assistant, I created this to help those that are hoping to hire a VA in the near future or maybe changing to a new one, its just a small guide to help you.

If you are struggling to stay on top of things and wondering if outsourcing is the way forward for you and your business, I am happy to have a chat with you to help you decide.  It suits some but not all.

How to connect with me

 

 

 

Fresh Month…..

Blog Header Image - Let's blog

We made it!!!!

Hey, everyone,  we have appeared to have slinked through into a new month of 2017, and have got past all the expectations of setting goals, resolutions and hitting that weight goal you set on the 1st January 😉 (if you have share you secret!)

End of January saw 2 things for me here at RAS Towers, firstly was my business anniversary, yay go me, and secondly, I revamped my packages.  I had a lot of interest through December and January from clients that needed help with their E-Marketing. We all know how important it is, but do we all have that spare time?

What is E-Marketing?

We hear this term thrown around everywhere, you must be on the e-marketing wagon, blah blah, which in essence is true, but sometimes as much as we think we should be doing something we hear, we may not always know what it is and how important it is.

So, basically e-marketing, in a nutshell, is getting your name/business/brand out there, but using electronic ways to do it.  Back before email, faxing and internet our marketing was done via paper versions of what we send out now, we all used to send out flyers, advertise in papers, shop windows etc, but now its done electronically, that’s the e part ;-), so now in 2017, e-marketing is your emails that you send out, your advertising on various social media platforms, your blog etc.

It is such a valuable part of your business, getting yourself out there and being seen regularly, we all know it, let’s face it, it’s been hammered into us since the day we started our businesses right! And I do stand by with the masses and agree, that it is a vital tool in your arsenal to grow the business.

But the issue most have is either the lack or knowledge or the lack of time, one or both of these things are enough to make you put that thought back on the back-burner right!


Well, this is where a Virtual Assistant (aka ME) comes in handy.  See this is our job, we have the time to create these things for you, and where we have been doing things like this for many a year, we have the knowledge too, and we need to have the knowledge so we can offer our help to you.

Why is it important?

Being in contact regularly with your crowd is so important, you can convey your message to them in one fail swoop, send them out your latest offers, freebies, event details, you name it you can send it and stay in touch.

You become a person, not just a business, you are putting your personality out there to run alongside you and your knowledge of your business, we all get those random emails once or twice from people, and let’s face it,  they are the emails that we normally just bin, but as soon as you start getting a regular email from someone, that has a great subject line, and it jam packed with great content that you want and need to know

So what’s the winning formula!

Consistency, followed by great useful content, and a mix of hints, tips, offers and a swig of personality, this is your formula, being you, sharing your knowledge with others, you need to look at the problems your crowd have and then sell them their solution that they are desperate to find. You will find over time your writing style will change and your content will become fuller as you get more confident, starting off is always hard and nerve wracking. 

So having someone like me taking the stresses and burdens of creating this template that screams YOU, will help you a lot, all you will have to do is create the content.

Do you have a list that you have grown?  do you want a list to send out to? how do you grow a list or even start? these are the questions I can help you with, I had sent out some ideas on my monthly newsletter, which you can sign up to HERE – but also over the next few weeks I will be talking about this on my Facebook page, come and say hi here

If this is something you really need help with then, please come and have a chat with me, I would love to help you.

Love

Claire

How to connect with me