Staying Sane On Social Media This Summer

Staying Sane On Social Media This Summer

As a self-employed business owner, taking time off can be daunting at the best of times.  You may worry that your business will grind to a halt without you at the helm, that you’ll lose the momentum you have worked so hard to build, that disaster will strike and you won’t be there to put the fire out and, on top of all that, you feel guilty for enjoying time off when you “should” be working.

I’ve had all of these worries and more and it’s taken me a good few years to truly appreciate that time off – and I mean real time away from your business with the opportunity to unplug entirely – is absolutely essential to both our wellbeing and our success in business.

So I hope that, with summer approaching, you have a well-deserved break or two scheduled into your diary by now.

Keeping a lid on social media

Whether you’re planning to jet off or you’re going to enjoy a few days off at home if you’re not careful social media can have a sneaky habit of hijacking your holidays.

A quick check on your personal social media, or a glance at your business accounts to make sure everything is OK, can soon turn into falling down the rabbit hole and before you know it, social media is consuming your time off.

It’s super important to set yourself some social media boundaries before you have time away from your business.

It’s absolutely fine if you want to check in whilst you’re off work, whether that be for personal reasons, work or both, but be firm with yourself.  Decide when you will check in, how long for and what you’ll do in that time.  Set a timer if you have to, and log off when the time is up.

And, above all, avoid the mindless flick through the feed! Instead, make sure you’re logging on with a purpose in mind.

Schedule your posts in advance

As your holiday approaches, set some time aside to create social media posts that can be scheduled to go out whilst you’re away.  That way, your crowd won’t be left high and dry and you’ll maintain the momentum you’ve been building with your social media marketing.

Don’t leave it until the last minute to start creating and scheduling in your social media posts. Inevitably, other things will crop up on your last couple of days at work and social media is likely to be the first thing that gets pushed to one side if, for example, a client asks you to do something at the last minute.

It’s also a good idea to give yourself a little breathing space on the other side of your holiday.  Allow a day or two when you will still have posts scheduled in so that you can ease yourself back into work and get your head in the game again before creating more content.

You don’t have to go it alone

If you’re struggling to find the time to get enough content in the bag to see you through your holiday, or you’re worried about leaving your accounts unattended whilst you are away, then enlist some help.

A good Virtual Assistant (VA) will be able to keep an eye on your accounts, respond to comments and messages and even help you schedule your content.  Just be sure to leave them with a clear brief so they know exactly what you’re expecting them to do in your absence.

These three simple steps are going to help you stay sane, enjoy some well-deserved rest this summer and return to your business rested and raring to go again!

 

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About Beckie Coupe

Beckie Coupe

Beckie is the founder of Infinity and author of The Social Media Handbook for Soulful Entrepreneurs.

She works with soulful entrepreneurs to give them the confidence to use social media and truly make it their own.  To show up, stand out and shine online.  To shout their message from the rooftops, attract their dream clients and create a business and a lifestyle that they adore!

Order your copy of The Social Media Handbook for Soulful Entrepreneurs >> http://amzn.eu/40XKAnm

Join the Infinity Facebook community >> https://www.facebook.com/InfinitywithBeckieCoupe

Learn more over on the Infinity website >> http://infinity-digital.co.uk

Are you being Swept away?

Are you being Swept away?

If you were to look in your inbox now how many emails do you have that will end up straight in the bin? If you were to look on your Facebook page (don’t check unless it’s a scheduled slot lol) how many groups are you part of that you check regularly? If you are on a podcasting stream how many have you got on there that have loads of un-listened podcasts on there?

I only ask as I am terrible! I sign up for so many things, I may get caught on Facebook but a paid advertisement and think ‘I need this’ and off I go and sign up, then I start getting their newsletters and I never read them, or I join a group of the Book of Faces and before I know it I have a ton of groups with loads of little notifications, telling me I have posts to read.  It is endless. I do get swept away with some signups!

Is it just me?

Please tell me it’s not just me and my terrible ability to move past an offer! I don’t think I could cope if you don’t do the same!

There is a solution

I am part of The Productivity Princess’ monthly group, and ‘Declutter’ is the order of the month, which has been about things like our download folders (HOLY MOLY!) but previous months have been on your inbox and what can we get rid of.  As much as it was a monster task for me, I did complete it, and I felt amazing for it, my inbox is a lot less cluttered.

How do you decide?

So, this one wasn’t too much of a difficult process, to be honest, I basically went through my deleted items, and all those that were deleted without being opened was my first port of call, every one of them I unsubscribed from them, then I headed into my inbox and went through those I knew were going to be heading in the same direction and followed the same process.  Now there were a few that I know would still be of benefit to me, so I have kept them in my action folder, but will keep a close eye on it, If I don’t visit that folder in a month then I really don’t need them.

What about groups!

Ok so this one is a little trickier, see I join groups as I feel they could be beneficial to me and my business but where does it stop being beneficial and become more detrimental to business, because you are spending far too much time reading through all the groups before you can get any work done!

I may have over thought this one a little too much, but I found that I revisited my ideal crowd and looked at the groups to see how well they matched, when I was last active in the group, was I imputing any value into the group, depending on those factors was the outcome as to whether I removed the group or not, this has been a fab exercise for me, as I have found there are a lot of groups I joined at the start of my business that really does not suit where I am now.  I have my VA groups that I am part of and will never leave them, they are my support line, my soundboards and fellow chit chatters when the days are tough, I also have a few business groups that to me are vital and worth their weight in gold so won’t leave them. So don’t remove yourself for the sake of it, but be honest with yourself as to whether they are actually a benefit to you anymore.

Don’t be the bull!

Don’t run through your inbox or anywhere that you are part of groups, and being that bull in a china shop clicking delete, unsubscribe to everything, that is not what I’m saying, just be honest with yourself, if you are not reading something regularly or visiting that group then maybe now isn’t the right time to be part of that group or mailing list, nothing is permanent, if you really miss that group or weekly email you can always re-subscribe cant you!

Go on give it a go

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